You can never have enough classic items in your closet. One of the most popular classic is the trenchcoat of course. Especially when it’s from fashion house Burberry. Burberry has launched artofthetrench.com – an evolving celebration of the iconic Burberry trench coat. Artofthetrench.com is a new Burberry digital platform with social networking functionality.
The site will be an ongoing project between Burberry and some of the world’s leading image makers, building a living testament to the trench coat with regular collaborations being announced.
Burberry will invite site users to submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat styles across the globe.
For the launch of the site, Burberry’s Creative Director Christopher Bailey commissioned a collection of photographs of trench coats wearers taken by photographer Scott Schuman of The Sartorialist.
For this first collaboration, Scott has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months.
Visitors to the site will be able to choose their favorites and comment on the portraits and share these over their own existing social networks including Facebook and Twitter.
Christopher Bailey: “Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one – I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it.”
Well, we call ourselves the DIGItalistas for a reason and that is of course because we love the digital world. So we are very happy to see all the online activity of Burberry (with the well-respected The Sartorialist). Hereby some other Digi Burberry facts that makes us believe that the online fashion world is still growing and growing.
Facebook
The Burberry Facebook page has just under 700,000 fans, one of the highest of any luxury brand on Facebook. Burberry Facebook page contains exclusive video and image content as well as personal messages from Christopher Bailey for Burberry Facebook fans.
You Tube and Twitter
Burberry has brand pages on both You Tube and Twitter where videos and digital assets created by Christopher Bailey including behind the scenes content can be viewed by fans of Burberry.
Live Stream Of Burberry Catwalk Show – Live.Burberry.com
Burberry closed London Fashion Week with its Spring Summer 2010 womenswear show in Westminster, London on 22 September celebrating 25 years of London Fashion Week and the British Fashion Council as well as the new Burberry global headquarters at Horseferry House in London.
For the first time ever, the Burberry show was streamed live directly from the show space in London at live.burberry.com where online viewers worldwide were able to share personal comments on the collection in real time – a first for any fashion brand live stream.
For the aftershow event, the ground floor showrooms at the Burberry headquarters were with giant video screens projecting innovations of the Burberry check, catwalk looks, behind the scenes footage of the show preparation as well as live comments from social media sites including Twitter and Facebook.
A state of the art blogging suite was also set up where guests could blog directly from the party, posting comments and status updates on the evening’s events.
Guess we’ll be uploading ‘The Digitalistas wearing trenchcoats’ on artofthetrench.com very soon….!