Another co-branded collaboration has just been announced last friday in Milan: Reebok and Giorgio Armani are teaming up for a special collection. The EA7 and Emporio Armani lines reflect sporty sexiness, which works perfectly with the technology and innovation of Reebok to produce the ultimate activewear.
The very first EA7/Reebok and Emporio Armani/Reebok collections were presented on January 16th, as they were incorporated in the Emporio Armani Menswear show.
”Nowadays sports- and activewear plays an important part in our wardrobe. I want to make it possible for my clients to wear fashionable and comfortable sportswear. My new alliance to Reebok is a result of this perspective. Like all collaborations I did before, it’s an honor to work with specialists in their field.” said Giorgio Armani.
Distribution of the collection starts in July 2010, and will be restricted to Emporio Armani boutiques, Reebok conceptstores and selected retailers.