The Digitalistas


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Runways are soooo 2009! Use a music video instead!

Antoine Peters and model

Dutch designer Antoine Peters comes up with something very special on the night before Amsterdam International Fashion Week starts. He will not show his new collection on a classic Runway. No, you can spot his new items in the music video of his first pop song!

‘Pop artists are wearing designer clothes often. Think of Lady Gaga and Beyonce. They even start their own clothing line! I thought it would be funny to turn this fact upside down. A designer with his own pop song en music video’. Of course we are very curious about the result. What would it look like? Lady Gaga mad? Beyonce sexy? We put our money on a mix of both!

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