Bacardi has got a new campaign out, ‘Together’, made by the great photographer Rankin. It’s not quite about fashion. But about Neanderthalers becoming people, love, compassion and Bacardi in the end. Still following? If not, check the video below:

This is what the artist himself, Rankin,  has to say about it: ” In today’s hectic time spirit, people seem to get together less. We connect through social media, but man is made to be together. That’s what distinguishes us from other species. The trailer I’ve designed for Bacardi is all about personal contact.”