“As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. I met her in Los Angeles at this year’s Grammy’s and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.” – Frida Gianni.
Gucci’s Frida has an eye for emerging talent like James France, Mark Ronson and Rihanna: all three of them appeared in previous campaigns of Gucci’s. And now Frida used musician Florence Welch as the big inspiration behind the autumn/winter 2011 collection.
