It’s a mysterious, purple, heart-shaped multi-faceted jewel, and it will make every man fall on his knees for you. You know you want it…this deliciously, bewitching juice of love. The name? Loverdose. If fatal attraction would be a perfume, this would be the closest thing to it.
Yesterday Diesel‘s newest ‘women only’ fragrance was launched. Not only can we identify with this slightly dangerous looking package (the jewel-shaped bottle is pierced by a dagger)- totally rock’ n roll. The ‘potion’ it contains suits us as well.
It contains ingredients like licorice, jasmine, vanilla, sandalwood and amber…..mmmm. Intoxicating and addictive.
To represent this unusual perfume, a unique model was needed. And then there was Ashley Smith. A 21-year old Texan beauty that empowers the effect Loverdose has; sexy, edgy, smart and a little elusive.
Watch the 60 sec edit of the commercial and the making of. It was shot in LA during 5 days, with at least 200 people on set.
Loverdose will be available starting September. The price range will begin at € 44 for 30 ml Eau de Parfum. And a dosis of love on the side is guaranteed.
Aside of the fragrance, some limited edition Loverdose items will also be exclusively available at the Diesel stores: a bag inspired on the multi-faceted bottle, a pair of black flare jeans made of soft denim, and a pair of sunglasses.