The Burberry ad campaign for A/W ’12-23 has just been released. It was shot at the Royal Naval College in Greenwich (London), under the creative direction of Christopher Bailey and photographer Mario Testino. The brand claims it to be the most cinematic shoot to date.
Christopher Bailey, Burberry Chief Creative Officer says:”We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.
Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.”
Alongside this modelling gig, Roo Panes wrote and recorded “Indigo Home” exclusively for Burberry at RAK Studios in London, which will be released as the official soundtrack to the campaign and available globally on iTunes from 1 June 2012.
I still love this.