Word was spread last year on H&M’s new brand ‘& Other Stories‘ to launch in Spring 2013. Here’s an update on what to expect…
The first stores will open in the fashion capitals such as:
- Barcelona, Passeig de Gràcia 8-10
- Berlin, Neue Schönhauser Strasse 15
- Copenhagen, Amagertorv 29
- London, 256-258 Regent Street
- Milan, Corso Vittorio Emanuele 1
- Paris, 277 Rue Saint-Honoré
- Stockholm, Biblioteksgatan 11
Online stores will follow , also in The Netherlands. The aim of & Other Stories is to design lasting wardrobe treasures within a wide price range, which will provide endless styling choices with its diverse lines ranging from masculine tailoring to feminine chic. The collections will consist of shoes, bags, accessories, beauty and ready-to-wear to create a personal style, or story.
