True Religion Brand Jeans has revealed its SS 13 campaign – and it’s giving us some major California envy.
The new collection channels the laid-back vibe of America’s west coast. We’re loving the denim staples (the button-down shirts are a personal favourite).
“This season, we took inspiration from one of my favorite places in the world – Malibu,” says Jeffrey Lubell, Founder, CEO, Chairman of the Board and Creative Director. “We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The Spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.”
Check out the campaign video below:
Song Title: Catamaran
Artist: Allah Las