Finally Jo Malone is conquering the Netherlands. I knew the brand from some niche fashion/lifestyle retailers, and even recall to have seen it at first at Rika in Amsterdam. Now Jo Malone made a bigger entrance and you’ll find the first ’boutique’ in the Bijenkorf in The Hague.
Jo Malone stands for: ‘An understated style. Defined by an unconventional sense of sophistication. With taste that is rarified, yet a touch audacious. Timeless and elegant…but always infused with a charming dash of wit and whimsy’.
What the brand masters very well is Fragrance Combining.™. The fragrances (colognes) are structured in a simple way, but with the highest quality ingredients. You can categorize them in different ‘tastes’: Citrus, Fruity, Light Floral, Floral, Spicy and Woody. You can wear a scent solo, or create your bespoke fragrance by adding a citrus zing to refresh a rich floral or add spice for depth and allure. My personal favorite is Wild Fig and Cassis. I haven’t yet combined it with an other ‘taste’, but that might just be with something more sweet and voluptuous to balance the woodiness of the fig.
Are these colognes too light for you? Opt for the Cologne Intense; rich and sensual scents inspired by ritual. And when you’re looking for something different than a personal fragrance, try the Home range consisting of scented candles (home, travel or luxury), diffusers, and room- and linen sprays.
All products are wrapped in the signature classy cream and black packaging. If you find it difficult to buy gifts, then Jo Malone could just be your savior.
