Spanish luxury label Loewe has its origins in leather and was founded in 1846. Since then, the label has evolved into a steady fashion house, including a range of fragrances.
Their newest fragrance is the Eau de Parfum ‘Aura‘. No less than topmodel avant la lettre Linda Evangelista features in the campaign.
Aura
Nobody knows what it is or what shape it has.
It is a glance, a gesture, a smile.
Pure magnetism.
Either you have it or you don’t.
The fragrance itself is floral, yet in a classic and elegant way. Flowers are a main ingredient; Jasmine Sambac Absolute, Iris, Narcissus Absolute and Otto Rose. These are balanced with fruit notes in the likes of raspberry and redcurrant, and wood notes such as Australian Sandalwood and a trace of leather to refer to Loewe’s roots as a leather manufacturer. A little spice is added with Pink Pepper.
Evangelista was photographed in the Loewe store in Madrid and wears a leather trenchcoat from the RTW collection.
The fragrance is available in:
120 ml €190
80 ml € 90
40 ml € 65
Only at selected beauty retailers. More info on the house of Loewe here.