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It’s Potent!

Benefit_potent_1Are eye creams really necessary? The short answer is yes. Your eyes are generally the first part of your face to show signs of ageing and stress, because the skin is thinner than the rest of your face and doesn’t have oil glands to help keep it moist. Plus, the skin around your eyes gets quite the workout on a day-to-day basis, every time you smile, squint or wipe your eyes.

As a result, it’s more delicate, dry, prone to reactions and puffiness if fluid builds up (you can thank allergies and sinus problems for that). And because the skin is so thin, stressed veins below become darker – hence dark circles under the eyes.Benefit_potent2

Here’s where Benefit Cosmetics can help. Their It’s potent! eye cream works to hydrate and smooth skin while fading dark circles, leaving eyes brighter. It’s formula includes a mix of botanical extracts including loquat, a healing tree grown in China that contains a very high level of nutrients, antioxidants and healing properties while protecting skin from free radical damage.

The creamy formula spreads easily over skin and smells wonderful. I apply a bit at night time after washing my face, to give the skin around eyes a little boost of R&R through the nighttime.

Benefit’s It’s Potent! cream is available at Douglas. Get yours here.

Text: Lydia Parafianowicz

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