By now we’ve all heard of BB and CC creams for skin … but have you heard of them for hair? Alterna has introduced a unique Caviar CC Cream for Hair, which rejuvenates hair with a polished, nourished, healthy glow.
The label reads “10 in 1 Complete Correction,” as the cream delivers 10 benefits in one formula: it provides moisture, smoothness, softness, shine, heat protection, anti-breakage, light hold, UV protection, manageability and strength.
You can use the cream after washing on clean hair, as a foundation before other styling products; it can also be used as a finisher on dry hair.
Alterna was the first brand to introduce a BB cream for hair in 2012 (check out the Blonde Beauty Balm), and they’re now the first to launch a CC cream. All Alterna products are made without parabens, sulfates and phthalates.
Text: Lydia Parafianowicz