Unwash: The New Clean

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No need to do a double-take, you’re reading it right: the latest trend in hair care is actually un washing.

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Unwash” is new line that cleans hair without stripping oils like traditional shampoo, conditioner and styling products. Instead, Unwash gently removes dirt and build-up without harsh sulfates – they’re what typically leave hair dry, frizzy and brittle – to add moisture and strength while supporting your hair’s long-term health.

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First begin with the bio-balanced Anti-Residue Rinse, which removes build-up from styling products to take away the bad but leave the good, natural oils. Think of it as a de-griming agent. But don’t worry – your hair won’t look oily! Follow up with the Bio-Cleansing Conditioner, which gently washes away oil so hair appears fresh and healthy.

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The result is hair that’s more vibrant and manageable. Over time and prolonged use of Unwash, your scalp will begin to re-balance oil production, while the products also lock in moisture and extend the life of color.

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Unwash products are gluten-free, and the Anti-Residue Rinse and Bio-Cleansing Conditioner are vegan. The collection also includes a hydrating masque and dry shampoo (can’t wait to get my hands on this one!)

Unwash is available on www.unwash.nl and selected shops like SKINS Cosmetics.

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