I was triggered by the article on fashionista.com about how much brands pay for celebs to sit front-row. I’m still planning to write an article about the secrets of the front-row. Like why it is so important to have a famous front-row (media attention!!!), why get those rich people the best goodiebags (not fair!!!) and what do you have to do to get a front-row seat (become a blogger, LOL).
We receive a lot of great invitations of fashion show, presentations and party’s. And the better they look, the better we feel about the wonderful world called fashion. We love the invitation we’ve got from Dutch designer Michael Barnaart van Bergen…
Italian jeanslabel Replay has a new Creative Director, Gigi Vezzola, who wants to make wearing jeans a glamourous happening. So he put some airy dresses with sequins in the collection. Along with the wavy, curly hairdo’s of the models, we would almost forget about the jeans….
Not a lot of designers are honored with a standing ovation after their show, but Claes Iversen was lucky! The talented designer keeps surprising us with his elegant and modern collections. His detailling and craftmanship is impeccable, but he also struggles with being creative and having business-discipline at the same time. The object of that frustration translated into a Post-it.
After visiting Sensation 4 weeks ago ( Sensation is a huge house-party in Holland were all the people dress up in something white), the Digitaliastas screamed: never wear white on white! But after seeing the show of Individuals we are a little les negative. The young students of the Amsterdam Fashion Institute proved that white can be a very interesting and multifunctional color.
Fourteen young talents from seven different Dutch fashion academies showed their graduation collections at the Amsterdam Fashion Week during the Lichting 2009 show sponsored by G-star. The best talent won a price of 10.000 euros and a ticket to New York Fashion Week. Also two famous bloggers were part of the jury: Susanna Lau from Stylebubble and Garance Dore (more about them later on). The winner of the show was Ann Boogaerts. She created a bold collection with a classic but yet modern touch, completely inspired by the old Queen of Belgian: Queen Fabiola.
Blue Blood is one of the many successful Dutch jeans labels. Their trousers are amazing, but most of the time their catwalk shows are a little bot boring. But not this year….With new designer Erik Frenken ( ex-designer of Viktor&Rolf menswear) the brand got a great and necessary boost!
The originally L.A. Brand Supertrash showed in Amsterdam during Fashion Week. Thanks to the Dutch Oclay Gulsen, the sophisticated clothes of Supertrash are a huge hit in the Benelux. We saw a very wearable and soft collection with silk jumpsuits, little shorts, Lila leather jackets with ruches and colorful tunics. With ex-supermodel Janice Dickinson front-row! The rumor has it, she got 50.000 euro’s to show her face!