The Digitalistas


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Dior Addict Extreme Launch

Our beauty editor Lydia visited Paris for the Dior Addict Extreme Launch. Think pastel pink, creamy nudes, coral peach and vixen red … it’s all in store with Dior’s new Dior Addict Extreme lipstick collection, which launched last week in Paris.

I’ve spent the weekend pinching myself to make sure I’m not dreaming, after a visit to the Dior headquarters and launch event. The new collection is utterly irresistible; the 12 dazzling new shades add a new level of sophistication to the original Dior Addict line (which boasts 44 colours). Not only will your lips be glossy with shine, the colour holds for hours without fading or clumping.

At the Hotel Plaza Athenee, home of the @dior Institut
At the Hotel Plaza Athenee, home of the @dior Institut

Addict Extreme is divided into four highlights: pink ‘Lucky,’ sunny coral ‘Riviera,’ intense and deep ‘Plaza’ and (my personal favourite) minimalist beige ‘Incognito.’ Not sure which to pick? See how superstar Kate Moss wore them in the campaign for the new collection. By the way, Kate’s personal favourite is ‘Lucky.’

After checking out the new hues, a group of us bloggers were primped and pampered with a manicure, makeover and photoshoot (!!!) Stay tuned, more reports on this to come…

(First image © Dior)
(Lydia Parafianowicz)

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At the Hotel Plaza Athenee, home of the @dior Institut
Dress kate moss wore in new the campaign!!
New nail colours for Spring from Dior
Touring the Dior couture atelier

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